« Older Entries

Influencer Marketing – Future of Marketing

Future of influencer marketing platform holds many opportunities and we will see a tremendous growth in this market in coming future. As per market report by Delvens, the global influencer marketing platform market has reached USD 7.2 billion in 2021 growing at a CAGR of 32.4% during the forecasting period, 2021-2028.

mediaimage
Introduction

The advent of social media and its popularity has helped many small and new content creators to show their talent to the world. Earlier only stars and people who got covered by mainstream media channels are stated to be influencers but social media has changed the concept of influencers nowadays. Now with the help of these platforms, anyone can show their talent and can become an influencer.

When companies realized the power of these content creators, they started collaborations with these influencers. Most benefitted from this marketing are small and medium businesses whose marketing budget is limited. Influencer marketing has become the most preferred tactic for brands to connect with their target audiences.

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

During the pandemic, the culture of online shopping has risen a lot. People spend a considerable amount of time online. This habit had led to shopping through this medium has increased. When it comes to influencer marketing, businesses have to identify the influencer in their niche and ways to collaborate.

Many agencies and platforms have come forward to provide a solution where companies can easily find influencers in their niche and collaborate. These platforms also provide analytics to measure influencer marketing strategies.

How Influencer Marketing Benefitted Companies?
Nike has collaborated with a YouTube channel “What’s Inside?”, run by a father and son duo, for their product Air Vapormax series. This campaign helped Nike to gain 3.6 million views with more than 32,000 likes.

YouFoodz an Australian fresh meal company has partnered with 81 influencers who have created more than 300 pieces of content across Facebook and Instagram which has helped them to get more than 70,000 direct engagements and more than 500,000 impressions.

Kettle & Fire sells traditional, high-quality, grass-fed bone broths to health-conscious foodies. They collaborated with many influencers who help them to create high-resolution Instagram posts for their campaign which give them an incredible result. Kettle & Fire earn $4 for every $1 spent on Facebook ads.

Warby Parker, an eyewear company, collaborated with 7 micro-influencers on Instagram and YouTube for their campaign. The ads reached more than 800,000 people and have a 3.4% engagement rate.

As you can see from the above example, influencer marketing has shown an impressive result with high ROI and due to that many companies are spending on influencer marketing.

Key Players
Izea reported an increase of 62% in their revenue to $10.3 million in Q4 2021 compared to $6.4 million in Q4 2020.

Quotient Technology has reported revenue of $ 0.52 billion in 2021 in comparison to $ 0.44 billion in 2020.

Marketing platform Launchmetrics raises $50M in 2018.

Julius is acquired by Triller

Market Prospects
The future of influencer marketing platforms holds many opportunities and we will see tremendous growth in this market in the coming future. As per the market report by Delvens, the global influencer marketing platform market has reached USD 7.2 billion in 2021 growing at a CAGR of 32.4% during the forecasting period, 2021-2028. Various brands are understanding the importance of the influencer marketing platform as the end market is more focused on digitization. The influencer type of consumer is mostly followed in the field of entertainment (approx. 45.0%) and beauty influencers (approx. 42.5%).

Tags:

10 Reasons Why Companies are Relocating to Singapore

Singapore is one of the major business hubs in Asia. Geographically, it straddles the sea links between East and West. It is what makes it an attractive place to register a company in Singapore for foreigners. Many of them relocate to Singapore to fully capitalize on the opportunity.

mediaimage
Singapore is one of the major business hubs in Asia. Geographically, it straddles the sea links between East and West. It is what makes it an attractive place to register a company in Singapore for foreigners. Many of them relocate to Singapore to fully capitalize on the opportunity.

Singapore’s proximity to Asia puts it in a great position. Foreign companies and investors vie each other for a foothold in Singapore. It gives them access to Asia and approximately 4 billion consumers. Here are reasons to register a company in Singapore for foreigners.

Key Reasons to Register Your Company in Singapore

Affordable Tax Structure

Entrepreneurs and investors come to Singapore for its affordable tax regime. Low personal and corporate income tax rates, tax benefits, and absence of tax on capital gains reduce their overhead costs. Singapore has signed a network of Avoidance of Double Tax Agreements (DTAs) and other regional tax agreements with its other countries to simplify cross-border trade for its companies.

Pro Business Environment

Singapore is one of the most accessible places to do business in. The World Bank’s Report 2020 ranks it in 2nd spot for the ‘Ease Doing Business’. Singapore has world-class harbors and airports offering reliable connectivity throughout the world. Its excellent infrastructure, low tax rates, start-up ecosystem, qualified and English-speaking workforce, and robust economy make it one of the great places to invest.

Robust Economy

Singapore is a highly successful and well-developed trade-based economy. It is well supported by its electronics, manufacturing and financial services, and construction sectors. Singapore’s GDP per capita in 2020 was 59,797.75 USD and is expected to reach 61,000.00 USD in 2022. It is quite higher than even many developed nations.

World-class Infrastructure

Singapore is home to efficient ports, a rapid transportation system, subways, modern skyscrapers, to high-rise structures. Singapore has reliable communications networks for connectivity with the outside world.

Quality of Life

Singapore offers its citizens and ex-pats a secure and quality life. It is ranked in Mercer’s list as one of the best cities globally based on personal safety, political stability, and opportunities for growth.

Stable Political Landscape

Singapore offers investors and entrepreneurs a strong and stable political environment. Add to it Singapore’s record as one of the most corruption-free countries and pro-business bureaucracy. And you get a marketplace to register companies in Singapore for foreigners.

Strong Legal System

Singapore’s legal system is swift and efficient. It has strong anti-corruption laws that are implemented effectively. Investors can operate without fear of bureaucratic manipulation or interference. It also keeps the crime rate low and offers high personal safety.

English-Speaking Workforce

Singapore has invested in its education sector, which has ensured a 90% literacy rate. Its colleges and universities are sources of qualified individuals. Singapore also attracts qualified foreign professionals, managers, and socialists. It is why MNCs prefer an English-speaking Singaporean workforce. When it comes to registering companies in Singapore for foreigners, entrepreneurs prefer to hire a compatible and competitive staff.

Investing in Singapore

Singapore promotes free enterprise and allows 100% foreign ownership in companies registered in Singapore. It has the Global Investor Program (GIP) and the EntrePass program to help relocate foreign entrepreneurs and investors. Moreover, there are no restrictions on transmitting profits outside of Singapore. Singapore attracted 34913.40 SGD Million in Foreign Direct Investment in the fourth quarter of 2021.

Singapore offers ‘Ease of Doing Business through the swift process to register companies in Singapore for foreigners. They also benefit from streamlined compliance procedures, low tax rates, and 100% ownership of their company. It is a secure, clean, and vibrant place that is a melting pot for different cultures.

Tags:

Common Line Marking Mistakes

Learn more about the common line marking mistakes and how to avoid them by using a quality line marking company.

mediaimage
When faced with a Line Marking Gold Coast task, it is tempting to believe that practically anyone can complete it. In the end, it’s just a matter of laying lines and words on the ground, correct? The reply is no!

An accurate line marking task requires considerably more than this. It requires significant planning and preparation, as well as specialised skills and equipment, to guarantee that the jobis performed appropriately and to satisfaction.

Several common errors can occur if you do not choose a qualified company to perform your line marking requirements. These include:

Using inappropriate paint. Before undertaking a line marking project, it is vital to analyse the surface’s characteristics. Not all paints and sealants are compatible with all surfaces. If you use improper paint or sealer for the surface at your construction site, the paint may not settle correctly.

Many oil-based paints, for instance, are incompatible with asphalt. Additionally, certain applications will be more appropriate for high-traffic locations than others. Only an experienced business specialising in line marking will know which paints, sealers, and treatments will perform optimally on your site to match your specifications.

All line marking jobs should conform to Australian regulations and industry best practices, but your site won’t be compliant if they don’t. An expert line marking company can ensure that all applicable regulations and standards execute your project.

Inadequate site preparation, such as not removing waste like gravel, oil, garbage, and dirt before beginning the line marking task. Paint delamination, in which individual layers of paint peel away from one another, can occur if this step is skipped.

Applying a line marking solution that does not fulfil its intended purpose – every line marking job is developed for a particular purpose. The work may not meet its intended purpose if the correct application is not employed. Occasionally, marks are not adequately reflective due to low-quality glass beads or the wrong paint/sealant.

In addition, anti-skid / anti-slip line markings may not function since the beads have not been completely encapsulated in the paint, resulting in the beads readily detaching from the surface. This will result in a reduction in the skid rating. An experienced company in line marking will know to guarantee that the applications utilized get the desired results.

Text or numbers are difficult to understand – many smaller or unskilled companies do not employ excellent stencils for their projects, resulting in illegible text or numbers. In certain instances, even the spelling is wrong. Text and illegible numerals can confuse and cause accidents and injuries, which must be avoided at all costs.

If you’re searching for a quality line marking company in Australia, Angle Linemarking offers a wide range of innovative, Line Marking services to a range of businesses and customers in the Industrial, Commercial and Residential sector.

Angle Line Marking can offer the following services for your next project; Road services, Car Park solutions, Safety Line Marking, Commercial Line Marking, Industrial Line Marking, Residential Line Marking, Line Removal / Grinding, Installations and Sports Courts & Pressure Cleaning.

Tags: