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Influencer Marketing – Future of Marketing

Future of influencer marketing platform holds many opportunities and we will see a tremendous growth in this market in coming future. As per market report by Delvens, the global influencer marketing platform market has reached USD 7.2 billion in 2021 growing at a CAGR of 32.4% during the forecasting period, 2021-2028.

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Introduction

The advent of social media and its popularity has helped many small and new content creators to show their talent to the world. Earlier only stars and people who got covered by mainstream media channels are stated to be influencers but social media has changed the concept of influencers nowadays. Now with the help of these platforms, anyone can show their talent and can become an influencer.

When companies realized the power of these content creators, they started collaborations with these influencers. Most benefitted from this marketing are small and medium businesses whose marketing budget is limited. Influencer marketing has become the most preferred tactic for brands to connect with their target audiences.

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

During the pandemic, the culture of online shopping has risen a lot. People spend a considerable amount of time online. This habit had led to shopping through this medium has increased. When it comes to influencer marketing, businesses have to identify the influencer in their niche and ways to collaborate.

Many agencies and platforms have come forward to provide a solution where companies can easily find influencers in their niche and collaborate. These platforms also provide analytics to measure influencer marketing strategies.

How Influencer Marketing Benefitted Companies?
Nike has collaborated with a YouTube channel “What’s Inside?”, run by a father and son duo, for their product Air Vapormax series. This campaign helped Nike to gain 3.6 million views with more than 32,000 likes.

YouFoodz an Australian fresh meal company has partnered with 81 influencers who have created more than 300 pieces of content across Facebook and Instagram which has helped them to get more than 70,000 direct engagements and more than 500,000 impressions.

Kettle & Fire sells traditional, high-quality, grass-fed bone broths to health-conscious foodies. They collaborated with many influencers who help them to create high-resolution Instagram posts for their campaign which give them an incredible result. Kettle & Fire earn $4 for every $1 spent on Facebook ads.

Warby Parker, an eyewear company, collaborated with 7 micro-influencers on Instagram and YouTube for their campaign. The ads reached more than 800,000 people and have a 3.4% engagement rate.

As you can see from the above example, influencer marketing has shown an impressive result with high ROI and due to that many companies are spending on influencer marketing.

Key Players
Izea reported an increase of 62% in their revenue to $10.3 million in Q4 2021 compared to $6.4 million in Q4 2020.

Quotient Technology has reported revenue of $ 0.52 billion in 2021 in comparison to $ 0.44 billion in 2020.

Marketing platform Launchmetrics raises $50M in 2018.

Julius is acquired by Triller

Market Prospects
The future of influencer marketing platforms holds many opportunities and we will see tremendous growth in this market in the coming future. As per the market report by Delvens, the global influencer marketing platform market has reached USD 7.2 billion in 2021 growing at a CAGR of 32.4% during the forecasting period, 2021-2028. Various brands are understanding the importance of the influencer marketing platform as the end market is more focused on digitization. The influencer type of consumer is mostly followed in the field of entertainment (approx. 45.0%) and beauty influencers (approx. 42.5%).

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Common Line Marking Mistakes

Learn more about the common line marking mistakes and how to avoid them by using a quality line marking company.

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When faced with a Line Marking Gold Coast task, it is tempting to believe that practically anyone can complete it. In the end, it’s just a matter of laying lines and words on the ground, correct? The reply is no!

An accurate line marking task requires considerably more than this. It requires significant planning and preparation, as well as specialised skills and equipment, to guarantee that the jobis performed appropriately and to satisfaction.

Several common errors can occur if you do not choose a qualified company to perform your line marking requirements. These include:

Using inappropriate paint. Before undertaking a line marking project, it is vital to analyse the surface’s characteristics. Not all paints and sealants are compatible with all surfaces. If you use improper paint or sealer for the surface at your construction site, the paint may not settle correctly.

Many oil-based paints, for instance, are incompatible with asphalt. Additionally, certain applications will be more appropriate for high-traffic locations than others. Only an experienced business specialising in line marking will know which paints, sealers, and treatments will perform optimally on your site to match your specifications.

All line marking jobs should conform to Australian regulations and industry best practices, but your site won’t be compliant if they don’t. An expert line marking company can ensure that all applicable regulations and standards execute your project.

Inadequate site preparation, such as not removing waste like gravel, oil, garbage, and dirt before beginning the line marking task. Paint delamination, in which individual layers of paint peel away from one another, can occur if this step is skipped.

Applying a line marking solution that does not fulfil its intended purpose – every line marking job is developed for a particular purpose. The work may not meet its intended purpose if the correct application is not employed. Occasionally, marks are not adequately reflective due to low-quality glass beads or the wrong paint/sealant.

In addition, anti-skid / anti-slip line markings may not function since the beads have not been completely encapsulated in the paint, resulting in the beads readily detaching from the surface. This will result in a reduction in the skid rating. An experienced company in line marking will know to guarantee that the applications utilized get the desired results.

Text or numbers are difficult to understand – many smaller or unskilled companies do not employ excellent stencils for their projects, resulting in illegible text or numbers. In certain instances, even the spelling is wrong. Text and illegible numerals can confuse and cause accidents and injuries, which must be avoided at all costs.

If you’re searching for a quality line marking company in Australia, Angle Linemarking offers a wide range of innovative, Line Marking services to a range of businesses and customers in the Industrial, Commercial and Residential sector.

Angle Line Marking can offer the following services for your next project; Road services, Car Park solutions, Safety Line Marking, Commercial Line Marking, Industrial Line Marking, Residential Line Marking, Line Removal / Grinding, Installations and Sports Courts & Pressure Cleaning.

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The Advantages of a Phone Rental

Phone rental is a terrific alternative to purchasing a cellphone or engaging in a long-term contract. In addition to letting you upgrade to the current model at your leisure, rental agreements provide a variety of additional insurance and contingency alternatives if you damage the phone at any moment.

Mobile phone rentals are a good choice not just for personal use but also for companies that need to supply devices to their staff since they provide a dependable, continuous method of communication for only as long as is required.

If you’re seeking a simple, flexible, and cost-effective solution to get a cutting-edge smartphone, look no further than the top phone rental company. They provide some of the leading smartphone rentals on the market and will gladly walk you through the hiring procedure.

Read this post to know more about planning a phone rental and its advantages.

Plan Your Rental of a Smartphone
The sheer number of smartphones available for rent might be overwhelming, especially if you are not technologically skilled. Finally, the handset you choose should be based on your lifestyle, and you should evaluate what you will use it for. Consider the following crucial factors:

Phone usability. It is comparable to previous versions that you have become used to.
Whether the smartphone is an iPhone or an Android device
Rental cost
There is adequate storage space.
The screen size. It is essential if you want to view videos or movies on your smartphone.
The display quality of the smartphone
Camera quality. If you are a serious photographer, you should invest in a high-quality camera.
The processor’s speed
Battery life
The most crucial choice you must make when evaluating rent-to-own mobile phones is the kind of equipment you need. In other words, you must consider if you need or can afford a high-end, mid-range, or low-cost model.

Suppose you are a regular smartphone user who enjoys snapping photographs of friends and family, playing games, listening to music and podcasts, streaming your favourite box sets, and saving essential data on your device.

In that case, we suggest purchasing the most expensive model. The more advanced the phone, the faster you can move between applications and the better the general usability.

A mid-range device would serve if you only use your smartphone occasionally and want it to deliver critical capabilities such as basic social networking applications, communication channels such as text, call, and WhatsApp, and essential streaming functions. Furthermore, it will be around half the price of a quality product.

If your budget is minimal, many low-cost rent-to-own cell phones available will still provide basic communication features, enabling you to carry out all of the necessary duties for your professional and social life.

What Are The Advantages of Phone Rental?
A long-term phone rental offers several advantages that demonstrate why they are the ideal alternative for your company’s mobile solutions. Let’s look at some of the advantages of long-term mobile phone rental.

Simple Procurement
Leasing phones entails documentation and searching for the greatest deal to fit your company’s demands and budget. This may add unnecessary complexity to the procurement process. Although phone rental still requires a method, the acquisition process may be simpler than leasing a gadget. This is particularly true if you choose a PaaS provider who handles all these procedures, making it even more convenient.

Upgrade Flexibility
When you lease a smartphone, you are bound by the terms of your contract. It is only possible to change devices to newer models amid a contract term by entering into a new contract and incurring penalties on the previous one.

When you rent a smartphone, this is not the case. If a leased gadget is stolen, lost, or fails to function correctly, it is either repaired or replaced. When a newer gadget becomes available with new capabilities from which the company would profit, they may alter or upgrade the devices. There will be no penalties, but upgrading may be more expensive depending on the device.

Lower Cost

When renting equipment, business rates on mobile phones are lower. You might save money since you pay an appropriate amount for an item or service. Contracts are less restrictive when it comes to renting phones. You may look for the cheapest deals on individual devices and cell plans, compare them to bundle alternatives, and choose the best option for your budget.

You may also pay for your phone rental with a direct debit order, making the procedure easier. Additionally, if you use a PaaS provider, this process may be simplified even further since they will gather all of the relevant bids and offers based on your requirements, and you will be able to pick the best choice.

Tax Benefits
You may be worried about the tax advantages of renting a phone. But there’s no reason to be. Renting cell phones has the same tax advantages as leasing. This means you may still benefit from the same tax breaks but with a more customisable and simplified solution for your company.

Conclusion
In addition to traditional renting choices, in which you return your device at the end of your lease, carriers offer a rent-to-own smartphone plan in which you may retain the smartphone after your rental period has ended. This is an excellent method to get a high-quality phone without paying a significant deposit upfront. You need to make small, recurring payments.

You’ll quickly discover that a phone rental as a corporate device is much superior to purchasing or leasing. This is especially true if you choose a PaaS provider that can handle all of the details for you.

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