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Influencer Marketing – Future of Marketing

Future of influencer marketing platform holds many opportunities and we will see a tremendous growth in this market in coming future. As per market report by Delvens, the global influencer marketing platform market has reached USD 7.2 billion in 2021 growing at a CAGR of 32.4% during the forecasting period, 2021-2028.

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Introduction

The advent of social media and its popularity has helped many small and new content creators to show their talent to the world. Earlier only stars and people who got covered by mainstream media channels are stated to be influencers but social media has changed the concept of influencers nowadays. Now with the help of these platforms, anyone can show their talent and can become an influencer.

When companies realized the power of these content creators, they started collaborations with these influencers. Most benefitted from this marketing are small and medium businesses whose marketing budget is limited. Influencer marketing has become the most preferred tactic for brands to connect with their target audiences.

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

During the pandemic, the culture of online shopping has risen a lot. People spend a considerable amount of time online. This habit had led to shopping through this medium has increased. When it comes to influencer marketing, businesses have to identify the influencer in their niche and ways to collaborate.

Many agencies and platforms have come forward to provide a solution where companies can easily find influencers in their niche and collaborate. These platforms also provide analytics to measure influencer marketing strategies.

How Influencer Marketing Benefitted Companies?
Nike has collaborated with a YouTube channel “What’s Inside?”, run by a father and son duo, for their product Air Vapormax series. This campaign helped Nike to gain 3.6 million views with more than 32,000 likes.

YouFoodz an Australian fresh meal company has partnered with 81 influencers who have created more than 300 pieces of content across Facebook and Instagram which has helped them to get more than 70,000 direct engagements and more than 500,000 impressions.

Kettle & Fire sells traditional, high-quality, grass-fed bone broths to health-conscious foodies. They collaborated with many influencers who help them to create high-resolution Instagram posts for their campaign which give them an incredible result. Kettle & Fire earn $4 for every $1 spent on Facebook ads.

Warby Parker, an eyewear company, collaborated with 7 micro-influencers on Instagram and YouTube for their campaign. The ads reached more than 800,000 people and have a 3.4% engagement rate.

As you can see from the above example, influencer marketing has shown an impressive result with high ROI and due to that many companies are spending on influencer marketing.

Key Players
Izea reported an increase of 62% in their revenue to $10.3 million in Q4 2021 compared to $6.4 million in Q4 2020.

Quotient Technology has reported revenue of $ 0.52 billion in 2021 in comparison to $ 0.44 billion in 2020.

Marketing platform Launchmetrics raises $50M in 2018.

Julius is acquired by Triller

Market Prospects
The future of influencer marketing platforms holds many opportunities and we will see tremendous growth in this market in the coming future. As per the market report by Delvens, the global influencer marketing platform market has reached USD 7.2 billion in 2021 growing at a CAGR of 32.4% during the forecasting period, 2021-2028. Various brands are understanding the importance of the influencer marketing platform as the end market is more focused on digitization. The influencer type of consumer is mostly followed in the field of entertainment (approx. 45.0%) and beauty influencers (approx. 42.5%).

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Glass Staircase: Improve Your Architectural Project

If you’re looking for a way to add a touch of luxury to your architectural project, consider a glass staircase.

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If you’re looking for a way to improve your architectural project, you may want to consider a glass staircase. Glass staircases offer many benefits that can improve the look and function of your project.

What is a glass staircase?
A glass staircase is a popular choice for those looking to improve their architectural project. Typically made of clear or transparent glass, these stairs are easy to maintain and add an air of elegance and sophistication to any property. They can also be used as an entranceway, providing guests with a view of the interior below.

Benefits of using glass stairs
Glass stairs are becoming more popular as an architectural feature because of their many benefits. They are often seen as being more aesthetically pleasing than traditional staircases, and they can be more energy-efficient because they use less materials.

One of the main benefits of glass stairs is that they can be very versatile. They can be used in a variety of settings, from traditional buildings to modern homes. They can also be used in locations that are difficult or impossible to access with traditional staircases.

Another benefit of glass stairs is that they are often more resistant to damage. This is because glass is a strong material and it doesn’t corrode easily. In addition, glass stairs are often easier to clean than traditional staircases.

Overall, glass stairs are a great choice for an architectural feature. They have many benefits that make them a popular choice among architects and homeowners alike.

Types of glass staircases
There are many types of glass staircases, each with its own unique benefits. Some of the most popular types of glass staircases include spiral glass staircases, which are popular for their sleek, modern look; and glass-block staircases, which are perfect for contemporary or modern homes.

Spiral glass staircases are particularly popular for their sleek, modern look. They feature a series of curved steps that wind around a central column, creating a sleek and modern appearance. Spiral glass staircases are also easy to maintain, as they can be cleaned with a damp cloth.

Glass-block staircases are perfect for contemporary or modern homes. They feature a series of square or rectangular blocks of glass that run the length of the staircase. This type of staircase is perfect for homes that want a contemporary or modern look, as it features a sleek and modern design. Glass-block staircases can also be customized to match your home’s style.

How to choose the right glass staircase
When looking to buy a glass staircase, it is important to first understand the different types that are available. There are three main types of glass staircases: metal, wood and plastic.

Metal staircases are the strongest type and can hold up to about 770 pounds per step. They can be used in open spaces or areas where children may be walking around.

Wooden staircases are the next best option as they can support up to 880 pounds per step. However, they may not be as strong as metal stairs and should only be used if space is limited.

Plastic staircase models are the weakest type and should only be used in areas with no weight restrictions. They typically have fewer steps than other types of stairs and can easily break under heavy loads. It is important to choose a model that meets your specific needs.

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The Advantages of a Phone Rental

Phone rental is a terrific alternative to purchasing a cellphone or engaging in a long-term contract. In addition to letting you upgrade to the current model at your leisure, rental agreements provide a variety of additional insurance and contingency alternatives if you damage the phone at any moment.

Mobile phone rentals are a good choice not just for personal use but also for companies that need to supply devices to their staff since they provide a dependable, continuous method of communication for only as long as is required.

If you’re seeking a simple, flexible, and cost-effective solution to get a cutting-edge smartphone, look no further than the top phone rental company. They provide some of the leading smartphone rentals on the market and will gladly walk you through the hiring procedure.

Read this post to know more about planning a phone rental and its advantages.

Plan Your Rental of a Smartphone
The sheer number of smartphones available for rent might be overwhelming, especially if you are not technologically skilled. Finally, the handset you choose should be based on your lifestyle, and you should evaluate what you will use it for. Consider the following crucial factors:

Phone usability. It is comparable to previous versions that you have become used to.
Whether the smartphone is an iPhone or an Android device
Rental cost
There is adequate storage space.
The screen size. It is essential if you want to view videos or movies on your smartphone.
The display quality of the smartphone
Camera quality. If you are a serious photographer, you should invest in a high-quality camera.
The processor’s speed
Battery life
The most crucial choice you must make when evaluating rent-to-own mobile phones is the kind of equipment you need. In other words, you must consider if you need or can afford a high-end, mid-range, or low-cost model.

Suppose you are a regular smartphone user who enjoys snapping photographs of friends and family, playing games, listening to music and podcasts, streaming your favourite box sets, and saving essential data on your device.

In that case, we suggest purchasing the most expensive model. The more advanced the phone, the faster you can move between applications and the better the general usability.

A mid-range device would serve if you only use your smartphone occasionally and want it to deliver critical capabilities such as basic social networking applications, communication channels such as text, call, and WhatsApp, and essential streaming functions. Furthermore, it will be around half the price of a quality product.

If your budget is minimal, many low-cost rent-to-own cell phones available will still provide basic communication features, enabling you to carry out all of the necessary duties for your professional and social life.

What Are The Advantages of Phone Rental?
A long-term phone rental offers several advantages that demonstrate why they are the ideal alternative for your company’s mobile solutions. Let’s look at some of the advantages of long-term mobile phone rental.

Simple Procurement
Leasing phones entails documentation and searching for the greatest deal to fit your company’s demands and budget. This may add unnecessary complexity to the procurement process. Although phone rental still requires a method, the acquisition process may be simpler than leasing a gadget. This is particularly true if you choose a PaaS provider who handles all these procedures, making it even more convenient.

Upgrade Flexibility
When you lease a smartphone, you are bound by the terms of your contract. It is only possible to change devices to newer models amid a contract term by entering into a new contract and incurring penalties on the previous one.

When you rent a smartphone, this is not the case. If a leased gadget is stolen, lost, or fails to function correctly, it is either repaired or replaced. When a newer gadget becomes available with new capabilities from which the company would profit, they may alter or upgrade the devices. There will be no penalties, but upgrading may be more expensive depending on the device.

Lower Cost

When renting equipment, business rates on mobile phones are lower. You might save money since you pay an appropriate amount for an item or service. Contracts are less restrictive when it comes to renting phones. You may look for the cheapest deals on individual devices and cell plans, compare them to bundle alternatives, and choose the best option for your budget.

You may also pay for your phone rental with a direct debit order, making the procedure easier. Additionally, if you use a PaaS provider, this process may be simplified even further since they will gather all of the relevant bids and offers based on your requirements, and you will be able to pick the best choice.

Tax Benefits
You may be worried about the tax advantages of renting a phone. But there’s no reason to be. Renting cell phones has the same tax advantages as leasing. This means you may still benefit from the same tax breaks but with a more customisable and simplified solution for your company.

Conclusion
In addition to traditional renting choices, in which you return your device at the end of your lease, carriers offer a rent-to-own smartphone plan in which you may retain the smartphone after your rental period has ended. This is an excellent method to get a high-quality phone without paying a significant deposit upfront. You need to make small, recurring payments.

You’ll quickly discover that a phone rental as a corporate device is much superior to purchasing or leasing. This is especially true if you choose a PaaS provider that can handle all of the details for you.

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